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Services

Senior marketing leadership without the full-time executive burden.

I Breathe Marketing helps B2B companies build the strategy, structure, messaging, campaigns, and measurement systems needed to support growth.

Service 01

Fractional CMO Leadership

Senior marketing direction without the full-time executive burden.

Who it's for

B2B companies that need senior marketing leadership but are not ready to hire a full-time CMO.

Problem it solves

Marketing lacks clear ownership, strategic direction, and executive accountability.

What Mindy does

Provides leadership, planning, prioritization, team and vendor direction, executive alignment, and measurement discipline.

What you receive

A senior marketing leader guiding the function with clarity and business focus.

Service 02

Strategic Marketing Planning

A clear operating plan that connects business goals to execution.

Who it's for

Companies with activity but no operating plan.

Problem it solves

Tactical execution is disconnected from business goals.

What Mindy does

Builds a roadmap connecting market context, business objectives, audience insight, messaging, campaigns, content, and measurement.

What you receive

A practical strategy that leadership can understand and act on.

Service 03

Marketing Audit

Understand what is working, what is not, and what should change.

Who it's for

Companies that need to evaluate their marketing investment.

Problem it solves

Marketing performance is difficult to assess or justify.

What Mindy does

Reviews positioning, website, funnel, campaigns, content, reporting, sales alignment, and marketing operations.

What you receive

A clear diagnostic, priority recommendations, and a path forward.

Service 04

Brand Positioning

Sharper messaging that helps the right buyers understand why you matter.

Who it's for

Companies whose messaging sounds generic, unclear, or outdated.

Problem it solves

The market does not clearly understand why the company matters.

What Mindy does

Clarifies audience, differentiation, value proposition, messaging architecture, and market narrative.

What you receive

Sharper positioning that supports sales, content, campaigns, and executive communication.

Service 05

Demand Generation

Better-qualified opportunity, not empty activity.

Who it's for

Companies that need better qualified opportunities, not more noise.

Problem it solves

Campaigns are disconnected from buyer needs and sales outcomes.

What Mindy does

Designs demand strategies, campaign themes, audience segmentation, conversion paths, and follow-up systems.

What you receive

A disciplined approach to generating and nurturing qualified demand.

Service 06

Campaign Management

Campaign leadership across planning, execution, and measurement.

Who it's for

Companies that need leadership across campaign planning and execution.

Problem it solves

Campaigns launch without enough strategic clarity or measurement.

What Mindy does

Guides campaign structure, messaging, channels, timelines, content, reporting, and optimization.

What you receive

Campaigns that are easier to understand, manage, and measure.

Service 07

Content Strategy

Story-led content that builds trust and supports the sales process.

Who it's for

Companies producing content without a clear commercial or thought-leadership strategy.

Problem it solves

Content exists but does not build trust, educate buyers, or support sales.

What Mindy does

Creates content pillars, editorial direction, thought leadership themes, buyer-stage content, and distribution logic.

What you receive

A content system built to support credibility and growth.

Service 08

Marketing Measurement

Clearer visibility into what marketing is doing and why it matters.

Who it's for

Leadership teams that want clearer visibility into marketing impact.

Problem it solves

Reporting tracks activity but not meaningful business progress.

What Mindy does

Defines KPIs, dashboards, scorecards, OKRs, and reporting cadence.

What you receive

A clearer view of what marketing is doing and why it matters.

Service 09

Sales and Marketing Alignment

A marketing system that supports real revenue conversations.

Who it's for

Companies where sales and marketing operate separately.

Problem it solves

Messaging, lead handoff, content, and follow-up are disconnected.

What Mindy does

Aligns goals, messaging, buyer journey, lead definitions, sales enablement, and feedback loops.

What you receive

A marketing system that better supports revenue conversations.

Frequently asked

What B2B leaders ask before getting started.

What is a Fractional CMO?+

A Fractional CMO provides high-level strategic marketing leadership and execution on a part-time basis, offering the expertise of a Chief Marketing Officer without the cost of a full-time executive. This allows your business to scale its marketing efforts efficiently.

Who is the Fractional CMO service for?+

This service is ideal for growing B2B businesses and small-to-medium enterprises that need expert marketing leadership but aren't ready for a full-time, in-house CMO. If you're looking to develop a clear marketing strategy, improve execution, and achieve measurable results, this is for you.

What kind of commitment is required?+

Commitment levels are flexible and tailored to your specific needs, typically ranging from a few hours per week to a more substantial monthly engagement. We start with a discovery call to understand your goals and propose a plan that fits your budget and objectives. Most engagements begin with a minimum 4-month term to ensure strategic impact.

How quickly can I expect to see results?+

The timeline for results varies based on the scope of work and your specific business goals. However, clients typically begin to see tangible progress and strategic improvements within the first 1-3 months. We focus on implementing data-driven strategies for sustainable growth, not just quick fixes.

Start with a conversation.

We'll review where your marketing is, where it needs to go, and what kind of engagement actually fits.