The marketing leader behind I Breathe Marketing.
Mindy Anderson helps B2B companies replace scattered marketing activity with strategy-led growth, measurable impact, and executive-level marketing clarity.
Marketing works when the business can finally breathe.
Mindy Anderson is the founder of I Breathe Marketing, driven by a passion for empowering businesses to achieve sustainable growth through strategic, data-driven marketing. With over two decades of experience, she's seen the marketing landscape evolve and consistently adapted to deliver senior, practical solutions.
Her journey began in wealth management and investment banking, where she honed her skills across brand development, content strategy, digital advertising, and analytics. Career highlights include leading campaigns for Fortune 500 companies — including Citi and EY — and scaling several growth-stage businesses into market leaders.
What sets Mindy apart is her unique approach as a Fractional CMO. Every business, regardless of size, deserves access to top-tier marketing leadership without the overhead of a full-time executive.
Her methods combine strategic foresight with practical, hands-on implementation — ensuring clients have a clear marketing roadmap and the actionable steps to execute it. Mindy breathes marketing, and she's ready to help your business thrive.
The path that built the practice.
Company names verified from public bio and testimonials. Exact dates and titles to be confirmed.
Wealth Management & Investment Banking
Early foundation in financial services marketing, audience trust, and regulated-market communication.
Mindy understands how to communicate with precision in trust-sensitive markets.
Citi
Marketing inside a major global financial institution where trust, clarity, and communication discipline matter.
She knows how to create marketing that earns confidence, not just attention.
EY (Ernst & Young)
Digital marketing leadership inside a professional services environment where expertise and credibility drive growth.
She turns knowledge, thought leadership, and positioning into market trust.
Infor
Demand generation and SaaS marketing connected to pipeline, growth, and measurable performance.
She brings discipline to the connection between marketing activity and revenue outcomes.
Fortune 500 Engagements
Led campaigns across large enterprise environments with complex stakeholders and execution requirements.
She brings enterprise discipline into practical systems for growing companies.
I Breathe Marketing
A dedicated Fractional CMO practice built for B2B companies that need clarity, leadership, and measurable impact.
Companies get executive-level marketing thinking without building an entire senior team too early.
Built for companies that have outgrown random marketing.
I Breathe Marketing exists to help companies move from vendor-driven activity into leadership-driven strategy — and from disconnected tactics into one operating rhythm that supports the business.