I Breathe Marketing helps B2B companies create clearer positioning, stronger alignment, more disciplined execution, and measurable marketing impact.
I hired Mindy to be my Fractional CMO and am so impressed with her strategic vision, expansive thinking, and marketing excellence. Mindy has strong relationship and leadership skills and her digital marketing expertise is exceptional. She's super responsive and eager to research trends in my field of expertise. She's truly a pleasure to work with. Highly recommend!
Mindy has been a source of energetic inspiration and guidance for the team. She has blended in well and helped us improve our planning.
As a Fractional CMO, Mindy is output-focused, works very well cross-collaboratively and delivers really impactful, quality work that truly moves the needle. I highly recommend Mindy due to her strategic vision, leadership with multiple brands, and her exceptional ability to create impactful content that aligns with our business objectives.
Before Mindy joined our team at APN Group as a Fractional CMO, we were stuck in a cycle of disappointment with one marketing agency after another. Mindy came in with her exceptional skills and dedication to putting the customer first. Her ability to craft insight-driven strategic brand positioning, social strategies, and B2B collateral is truly outstanding. With Mindy at the helm, we finally have a consistent marketing plan that is providing APN Group with the exposure needed.
Mindy is an outstanding marketing leader with a wealth of B2B growth experience from top companies like EY, Citi, and Infor. As a fractional CMO, she brings client-focused strategies that consistently deliver results. Her expertise in driving demand and creating revenue growth opportunities makes her an invaluable partner for businesses looking to scale. If you need a results-driven, strategic marketing leader, Mindy is the one to trust.
Sharper market narrative that supports sales, content, and executive communication.
Campaigns built around a real buyer, with measurement attached from the start.
Shared definitions, shared journey, shared scoreboard between sales and marketing.
Editorial direction the team can actually sustain, tied to credibility and pipeline.
Reporting leadership can read in a glance — and act on.
A marketing function the CEO can describe out loud, without hedging.
Verified outcomes to be supplied by client. The structure shown reflects how Mindy approaches each sector.
Established practice, inconsistent positioning across senior leads.
Marketing existed but was disconnected from how the firm actually won business.
Diagnostic, positioning sprint, and executive-led message rollout.
Editorial cadence, partner-driven content rhythm, scorecard for marketing.
To be supplied with client approval.
Regulated market, growth-stage business expanding service lines.
Trust-sensitive audience required senior, compliant communication discipline.
Audience clarity, message architecture, and campaign leadership.
Compliant content pipeline, lead qualification, executive reporting cadence.
To be supplied with client approval.
Strong product, undifferentiated story, demand programs disconnected from sales.
Activity wasn't translating into qualified pipeline.
Repositioning, demand strategy, sales/marketing alignment.
Account-led demand engine, content pillars, OKR-based measurement.
To be supplied with client approval.
